It was always quite an anomaly, for several years before Netflix was actually available in Australia – there were over a quarter of a million registered users there. If you tried to access any version of Netflix there, you’d be blocked and told that it wasn’t available there yet. So how come there were hundreds of thousands of Aussie subscribers? Well the simple fact was that all these people got fed up of waiting for Netflix and simply used one of the better VPN services usually located in the USA.
The idea was, you start your VPN service first and connect through to a US based VPN server and then you’d be able to access the US version of Netflix using your subscriber account. Of course, Netflix knew about this – suddenly hundreds of thousands of accounts were created using Aussie based bank accounts and credit cards – but they still paid for the service so nobody really minded much. The same trick was used by millions across the world – either to access Netflix from somewhere it wasn’t launched in or to access a different locale version – until the Netflix VPN ban hit the world, when they banned all VPNs from everywhere!
The Netflix VPN Ban – Why and How?
So why did Netflix take such a draconian measure after all people weren’t stealing the service, they still paid for a valid subscription simply accessed from another country? The problem lies with the ways that licensing works, all the non-Netflix movies, TV shows and documentaries are individually licensed on a per country basis. So Netflix may have the license to broadcast a particular movie in the US but not in Europe so they have to segregate their services.
Unfortunately this means that the smaller countries often have vastly inferior versions of Netflix despite the subscription being the same worldwide. The companies who own the broadcast rights got fed up with people in different countries simply using a VPN or proxy to bypass these licensing issues and put some pretty heavy pressure on Netflix to block access.
This they have done, now nearly every VPN and proxy service has been blocked from accessing the Netflix service. They instigated a global block on accessing their servers using commercial IP addresses which included 99.9% of all the VPN services – suddenly everyone had to go back to their own regional version of Netflix. Which was ok if you are in the US which has a fantastic selection but not so much if you were perhaps an ex-pat accessing from a small European country.
The Netflix VPN ban on these services was incredibly effective and perhaps shows a model for region locking which other companies may follow. Previously people like the BBC had tried to block VPN services by individually identifying their IP addresses but it never worked for long as they simply be swapped out.
There are still some of the better VPN service which are still working, a small selection of VPN companies like IDC have implemented servers with residential IP addresses to bypass the Netflix VPN block. You can also read about another firm which has managed to get a Smart DNS Netflix solution working too.
Most though have simply given up as these addresses are much more expensive and harder to obtain unless you are a registered ISP. So if you want to access a different version of Netflix you should ask your provider if their service still works with Netflix as the majority don’t.